Greeting and salutation. How is everyone
doing? I hope you are doing well wherever you may be. Let us get started with
the third chapter, shall we? Well, we have learnt about Strategic Initiatives
for Implementing Competitive Advantages. In this topic we were taught about the
four basic components of supply chain management (SCM), the customer
relationship management (CRM) systems and how they can help organizations
understand their customers, the importance of enterprise resource planning
(ERP) systems and lastly, how an organization can use business process
reengineering (BPR) to improve its business. This chapter interest me because
it has taught me about the strategic initiative used by companies all around
the world and it helped me understand how an organization can gain its competitive
advantages and business efficiencies.
Supply Chain Management (SCM)
Supply chain management involves the
management of information flows between and among stages in a supply chain to
maximize total supply chain effectiveness and profitability. Dozens of steps
are required to achieve and carry out each of the preceding components. SCM
software can allows an organization to generate efficiencies within these
different supply chain components. Here are the four
basic components are:
Supply chain strategy – strategy for
managing all resources to meet customer demand.
Supply chain partner – partners
throughout the supply chain that deliver finished products, raw materials, and
services.
Supply chain operation – schedule for production
activities.
Supply chain logistics – product
delivery process.
Customer Relationship Management (
CRM)
This strategy involves managing all
aspects of customer’s relationship with an organization to increase customer
loyalty, retention and organization profitability. This strategic allows an
organization to gain insights into customer’s shopping and buying behaviours in
order to develop and implement enterprise-wide strategy. The CRM system can be
seen as below.
Business Process Reengineering
(BPR)
Alone, business process means a
standardized set of activities that accomplish a specific task, such as
processing a customer’s order. However, Business process reengineering means
the analysis and redesign of workflow within and between enterprises to make
all business processes best in class. BPR highlights the classical belief that
there is only one best way to conduct tasks. Unfortunately, BPR has it’s
pitfall which is the company becomes so wrapped up in fighting its own demons
that it fails to keep up with its competitors in offering new products or
services.
The seven principle of Business Process Reengineering.
Enterprise Resource Planning ( ERP)
ERP integrates all departments and
functions throughout an organization into a single IT system so that employees
can make decisions by viewing enterprise-wide information on all business operations.
In the ERP systems, it collects data from across an organization and correlates
the data generating an enterprise-wide view.
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